A. Milne and English artist and book illustrator E. H. Shepard, being one of the most popular characters adapted for film and television by The Walt Disney Company.

In 1961, Walt Disney Productions licensed certain film and other rights to the Winnie-the-Pooh characters, stories and trademarks from Stephen Slesinger, Inc. and the estate of A.

In 1988, Disney launched an animated TV series The New Adventures of Winnie the Pooh, which aired from 1988 to 1991 with a total of 83 episodes.

Pooh also made appearances in episodes of the animated series House of Mouse, however he doesn't have any speaking lines and is mostly seen in the background.

In April 2015, Deadline reported that Disney would develop a live action Winnie the Pooh movie with Brigham Taylor producing and Alex Ross Perry writing.

In the 2015 rendition of World of Color, Pooh made a cameo appearance during the opening sequence, in honor of Walt Disney.

Under license from Slesinger, Pooh made his debuts in radio, film, animation, children's theatre, advertising and a host of consumer products and services protected by trademark.

Christopher Robin Milne sold his rights to the other copyright holders, in order to raise money to support his daughter, before his death in 1996.

Sometime around 2000, the Pooh Properties Trust licensed additional rights to Disney and accepted a buyout of their claims to royalties as defined in a 1991 lawsuit brought by Stephen Slesinger, Inc.

To further minimize Disney's legal exposure to Slesinger, Disney paid money to the Pooh Properties attorneys and trusts to use the name of Clare Milne, daughter of Christopher Robin, in an attempt to terminate certain of the copyright rights of Stephen Slesinger Inc, in the wake of the Sonny Bono Copyright Term Extension Act of 1998.

In 2002, TV Guide compiled a list of the 50 greatest cartoon characters of all time as part of the magazine's 50th anniversary.

On April 11, 2006, Pooh was honored with a star on the Hollywood Walk of Fame, being the fourth Disney character to receive one after Mickey Mouse, Snow White and Donald Duck.

In that year, critics compared an image of Pooh and his friend Tigger to a picture of Chinese leader Xi Jinping and US president Barack Obama, who met at the G20 in Saint Petersburg, Russia.