An annual clinic of members is held in Madison, Wisconsin to promote the sport, primarily at the high school level.

The organization also promotes the idea of professionalism within the coaching ranks and is a source of comradery and fraternity for its members.

Burt Hable of Madison West High School, chaired a meeting during which a steering committee was selected to facilitate the forming of a football coaches ONLY association.

A constitution for the association was written and plans were made to contact every head football coach of a public school.

On December 1, 1975, at the WIAA offices, the steering committee decided that in order to facilitate the existence of the WHSFCA for 1975-76 the acting officers for the Association for the first year should be selected from the membership of the steering committee and the Board of Directors, would then be selected from a vote of head football coaches within the membership.