From this terminus, the highway runs eastward through agricultural areas in rural Clark County.

WIS 98 turns east again to follow Elm Street out of town, returning to rural farm land in the process.

The highway then follows Coles Corner Road to a junction with County Trunk Highway Y (CTH-Y) near the Coles Cemetery, where WIS 98 turns north for about one mile (1.5 km).

Curving back to an easterly path, the highway enters Spencer on Clark Street running through more residential neighborhoods.

[2] WIS 98 was shown as a proposed highway on maps in 1921 between Argonne north to the Michigan state line.