Wish is currently operated by ContextLogic Inc. in San Francisco, United States, pending the completion of a sale to Qoo10 initiated in February 2024.

[7][8] Wish conducted a World Cup campaign in 2018, that featured Neymar, Paul Pogba, Tim Howard, Gareth Bale, Robin van Persie, Claudio Bravo and Gianluigi Buffon.

[3] In August 2019, ContextLogic received a Series H funding round, led by equity firm General Atlantic, taking the company's valuation to $11.2 billion.

[15] On February 23, 2023 the interim title was removed for Joe Yan and he was appointed as the permanent Chief Executive Officer.

[16] In France in March 2023, Wish was relisted, allowing the online marketplace to return to app stores and search engines in the country.

[10] Wish's "Wheel of Fortune"-style game, Blitz Buy, integrates a layer of gamification to offer consumers additional discounts on top-selling items.

[24] Wish has been criticized for listing poor quality or counterfeit goods, a common concern among major e-commerce sites which feature independent sellers.

In response to the criticism, Szulczewski hired an executive from Facebook to organize a community of about 10,000 Wish users to expose unsatisfactory dealers in exchange for free goods and discounts.

In January 2020, a man from Nelson, Lancashire, United Kingdom, was sentenced to 11 months in prison for purchasing a stun gun using Wish.