The regularly broadcast 25-minute science journalism program is primarily aimed at children aged eight and over, but also appeals to many adults because of the humorous tone of the presenters.

Over the course of the show's history, Shary Reeves,[2] Clarissa Corrêa da Silva,[3] Ralph Caspers[4] and Tarkan Bagci[5] have been presenters.

[8][9] After a total of 16 years, presenter Shary Reeves announced her departure from the programme in June 2017.

The two presenters guide the audience through episodes made up of video sequences alongside experiments live in the studio.

Some episodes also show a special opening such as all in black and white,[17] displaying a very colorful logo[18] or an introduction that was interrupted in the middle.

There are also experiments and trials (for instance overcoming gravity[26] and water experiments[27]), craft instructions (for instance building your own hole siren[28]), instructions for observations (for example observing insect larvae[29]) and strange recipes like "Making your own blood".

",[37] presenting poems like Schimpfonade by Hans Adolf Halbey[38] or even demonstrating a "gymnastic exercise" they call "The Song of the Whales" (den Gesang der Wale).

- Das Magazin für Klugscheißer) was published in addition to the broadcast by the Konradin media group.

[47] There are four DVDs of the show available that contain video sequences from different episodes covering the four elements water,[48] earth,[49] fire,[50] and air.

In August 2006, three late night editions (Spätausgaben) were broadcast on the WDR Fernsehen (regional TV program of North Rhine-Westphalia).

can be viewed on Deutsche Welle or with subtitles on the French channel Canal+[53] in 138 countries, islands and archipelagos.

Wei shen me 为什么 by 35 Chinese television stations since 2005[53] (TV Alliance editor: Shuanghong Huang).

Similar to the Chinese version, the clips are translated from German into Russian; there is a replica Ah!