[13] It was created with the support of the consulting firm McKinsey & Company and included a wide range of ideas for enhancing the quality of life and competitiveness in Wolfsburg.

[15] Measures in the field of economic development were intended to ensure a reduction in the dependence of the Wolfsburg region on the automotive industry, as well as the creation of new jobs especially in the service sector, thereby reducing unemployment.

[19] In the beginning, the business operations of Wolfsburg AG covered four task areas: the InnovationsCampus, Supplier Park, Adventure World and PersonnelServiceAgency.

Wolfsburg AG is financed primarily by the activities of the PersonnelServiceAgency.,[19] which is called AutoVision Zeitarbeit and was founded as a joint venture with a Volkswagen subsidiary in 2013.

[28] The Agency for Intercultural Business Relations, for example, acts as a service provider for other companies that want to qualify their employees for a stay abroad.

The range of activities in the area of private and occupational health spans from the education and supervision of staff to the development and commercialization of preventive healthcare services.

The Allerpark plays an important role in this area: Wolfsburg AG built the Volkswagen Arena in the park in 2002 and has remained its proprietor right up to the present day.

[34] Wolfsburg AG is responsible for the park management of the Allerpark, as well as project development and the acquisition of operators and investors.

Wolfsburg AG also gives special attention to the automotive industry, which it considers to be a key factor in economic development.

[35] In addition to promoting the establishment of suppliers in the region, Wolfsburg AG also supports industry networking and research initiatives in the field of mobility and even organizes conventions and exhibitions.