While celebrating achievements globally, the focus of the awards is domestic women's football in the United Kingdom (and, generally, England).
[4] The ceremony for the inaugural edition was held at the Nobu Hotel in London on 25 May 2023, hosted by former footballers and pundits Eni Aluko and Jamie Carragher.
The first two were handed out before the nominated categories, and the second two at the end of the ceremony:[11] The awards saw 20,000 public votes in their inaugural edition,[13] increasing to 25,000 in the second year.
Harry Kane was one of the recipients,[13] with The Times writing that his contribution of celebrating the Lionesses' UEFA Women's Euro 2022 victory meant "it was like being named Animal Rights Activist of the Year because you once smiled at a dog in the park.
"[14] The same award was made more muted the next, but still generated negative responses: it was given to Jermaine Jenas, with fans suggesting he had even less apparent involvement in women's football than the previous year's nominees.