[6][7][8] In 2017, the first Animalis Edition, an award ceremony dedicated to pet and animal branding, was held in the Hofburg Palace in Vienna.

[3] Winners of the awards are judged through three streams: brand valuation, consumer market research, and public online voting.

The first trophies were manufactured in nickel and gold plate, and accented in acrylic with a design focus on the logo.

[17] The London Awards ceremony was held on 26 October 2014, at One Whitehall Place, the events building of the Royal Horseguards Hotel.

[19] French actress, Sara Verhagen, presented the awards, and magician, Ben Hanlin provided the entertainment.

[12] The Global Edition of the Brand of the Year Awards ceremony was then held at Kensington Palace in London, UK in October 2018.

Global winners included: Apple Inc., Coca-Cola, Del Monte, Heinz, HSBC, Louis Vuitton, McDonald's, Samsung, Sony PlayStation, and VISA.

[28] National tier winners include Barclays, the BBC, British Airways, Thomas Cook, the University of Oxford, LEGO, Ferrari, Royal Dutch Shell, Silentnight,[29] and Burj Al Arab Jumeirah.

[30] Global winners included Cartier, Club Med, Evian, Gillette, Gucci, Hermès, Hilton Hotels & Resorts, IKEA, L'Oréal, Moët & Chandon, Nike, Inc., Prada, and UPS.

[6] Global winners included: Apple Inc., Cartier, Coca-Cola, Facebook, Google, Guinness, HSBC, IKEA, Johnnie Walker, Kleenex, LEGO, Louis Vuitton, McDonald's, Mercedes-Benz, Nescafé, Nike, Inc., Rolex, Shell, Starbucks, and VISA.

[32] National tier winners from around the world include ANZ Bank from Australia, Sinopec from China, Hugo Boss from Germany, Airtel from India, Prada from Italy, Seiko from Japan, Samsung from Korea, Gulf Insurance Group from Kuwait, Maybank from Malaysia, KLM from the Netherlands, Babcock University from Nigeria, HBL Bank from Pakistan, Tanduay Rum from the Philippines, Chunghwa Telecom from Taiwan, MTN Group from South Africa, Santander Group from Spain, Singha Beer from Thailand, Dubai Duty Free from the UAE, and Royal Mail from the United Kingdom.

[6] RAK Ceramics won a regional award for being one of the largest brands in its category in the Middle East.

Apple, BMW, the British Council, Cartier, Coca-Cola, Facebook, Google, LEGO, L'Oréal, Louis Vuitton, McDonald's, Nescafé, Nike, Oral-B, Pampers, Rolex, Samsung, Starbucks, Schwarzkopf, and VISA were announced as global winners.

[21] National tier winners included: ICBC (China), Bang & Olufsen (Denmark), Hermès (France), Nivea (Germany), Chow Tai Fook (Hong Kong), State Bank of India, Indomilk (Indonesia), Prada (Italy), Sukiya (Japan), Maybank (Malaysia), Dulux (Netherlands), SM Supermalls (Philippines), Sberbank (Russia), Nando's (South Africa), AmorePacific (South Korea), Santander (Spain), King Power (Thailand), Zurich (Switzerland), Dubai Duty Free (UAE), and Prudential (UK), among others.

[21] Regional winners included: Eu Yan Sang, Giordano, Lee Kum Kee, Mandarin Oriental and Watsons from Hong Kong; Indomie (Indonesia); Ajinomoto, Isetan, Kikkoman, and Uniqlo from Japan; MTN from South Africa; Zara (Spain); and RAK Ceramics (UAE).

[citation needed] Global tier winners were: Beijing Tong Ren Tang, BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, L'Oréal, LEGO, Louis Vuitton, Nescafé, Rolex, Samsung, Secret Recipe, Schwarzkopf, and Yakult.

[citation needed] Due to the COVID-19 pandemic, no live events were held and the awards went virtual for the first time.

[42] Magician Ben Hanlin from ITV2's Tricked (TV series)|Tricked and Discovery Channel's Breaking Magic also performed at the Paris event.