It has international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives and Bangladesh.

[3] [4] As a leading and largest café chain in Malaysia with Halal-certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continuing to adhere to the standards of preparation of all food and processing plants in the restaurant following the regulatory guidelines, including HACCP and VHM guidelines.

[5] Founded in 1997, the company has registered double digit growth for the past five years.

[6][independent source needed] Since its establishment, Secret Recipe has expanded to over 440 cafés throughout Asia:[7] The company opened branches in Australia,[8] but due to the high costs of starting up a franchise, the operation was ceased.

[9] Secret Recipe also plans to enter the India and New Zealand markets in the future.