World Wildlife Fund Canada (WWF-Canada) is one of Canada's largest conservation organizations and is a member of the WWF global network, actively contributing to the protection, management, and restoration of the environment.

The WWF's name remains World Wildlife Fund in Canada and the United States, but it is known as World Wide Fund for Nature around the world.

The organization works to protect Canada's endangered species, promote sustainable ocean and fresh water management, and develop strategies for renewable energy development.

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On its official website, the organization's mission is:[4]To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by: