[1] In 1994, Disney Stores opened its flagship location in New York City at a corner of 55th Street and Fifth Avenue.

[CDW3 1] At approximately 51,000 square feet (4,700 m2) of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company.

A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.

The 1,400 square-meters (15,000 square feet) store was a part of a major overhaul for the village.

The remodeling added a back story to the location that it was "a bus depot turned into an animation studio for Disney artists."