In order to promote good health, they sell and market Yakult products while riding bicycles, motorcycles, or other automobiles.
They wear the company's uniform, including a hat and a pair of gloves.
[3] Men such as Kazuhisa Ishii have also worked as Yakult "ladies".
[5] There have been many cases in which a Yakult lady's social standing has become more like that of an entrepreneur than that of a part-time worker.
They are fairly similar to retail stores licensed to sell the products by Yakult themselves.