[4] Yeti Cycles was founded in 1985 by John Parker in California, when mountain biking was gaining in popularity.

Becoming one of the sport’s guardians, he was inducted into the Mountain Bike Hall of Fame in 1997,[6] and a trustee of NORBA Board of Directors for five years.

The company made a range of mountain bikes but was best known at the time for its iconic turquoise-colored FRO (For Racing Only) models.

This is basically a dual-link design that utilizes an eccentric mechanism that switches direction as the bike moves through its travel.

This patented design was developed along with Fox Racing Shox and involves a 'translating pivot', which is said to improve the bike's rearward axle path.

[14][15] Australian, Jared Graves has had a long and successful career with Yeti as a rider and now heads up the racing team as a performance coach.