He started with e-commerce and online training business and increased his notoriety by running contests on Instagram designed to win prestigious prizes.

His father was an undocumented immigrant from Nigeria; his mother, who had no formal education, worked in human resources in a large company.

[12] At the age of 22, he is considered as "the main figure in e-commerce 4.0 in French-speaking world" by the Swiss journal Le Temps.

Participant could earn a Tesla car or a Channel Bag by following its account and commenting its post.

The foundation offers 6 months of practical training on Python Programming, Data Analytics, Machine learning and Blockchain development in Lagos.