"You Can't Hurry Love" is a song originally recorded by the Supremes on the Motown label.
[6] The recorded version of "You Can't Hurry Love" showcases the developing sound of the Supremes, who were progressing from their earlier teen-pop into more mature themes and musical arrangements.
This song and "You Keep Me Hangin' On" were finished together; when it came time to choose which single would be issued first, Motown's Quality Control department chose "You Can't Hurry Love."
Billboard described the single as "the group's most exciting side to date" with "top vocal" and "exceptional instrumental backing.
"[7] Cash Box said that it is a "pulsating pop-r&b rhythmic ode which contends that romance is a slow-developing game of give-and-take.
"[8] Record World called it "a wonderful and happy sounding tune, chirped by the Supremes, with bells and banjos.
The group performed the song on the CBS variety program The Ed Sullivan Show on Sunday, September 25, 1966.