Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States.

[9] In July 1999, the company's name was changed from ShoeSite to Zappos after "zapatos", the Spanish word meaning "shoes".

By 2007, the company expanded to include handbags, eyewear, clothing, watches, and kids’ merchandise.

[14][15] In the early 2000s, Zappos made the decision to move away from its original business model wherein the company does not manage any inventory.

[8] Initially, Hsieh and Lin planned to buy out their board of directors, which they estimated would cost $200 million.

[23] On January 16, 2012, Zappos announced that its computer systems were hacked, compromising the personal information of 24 million customers.

[24] This incident led to a class action suit In re Zappos.com, Inc., Customer Data Security Breach Litigation, with plaintiffs claiming that Zappos did not adequately protect their personal information.

"[33] The move was lauded by Las Vegas mayor Oscar Goodman who said "This move will bring about a critical mass of creative persons to the inner core of Las Vegas in addition to causing a significant shot in the arm for the economy and for new jobs.

[38] As of 2007, Zappos had expanded their inventory to include clothing, handbags and other accessories, which accounted for 20% of annual revenues.

[42] CEO Tony Hsieh encouraged his employees to use social media networks to put a human face on the company and engage with customers, following their core value #6: "Build Open and Honest Relationships With Communication".

During the tournament, Zappos hosts "Kidz Day", which outfits local Las Vegas kids with a new pair of shoes and an event T-shirt.

Zappos was ranked 23rd on the Fortune magazine's list of "100 Best Companies to Work For" in 2009, 15th in 2010, sixth in 2011, dropping slightly to 11th in 2012.