Zenobia, called honeycup, is a North American genus of shrubs in the family Ericaceae.

Zenobia is a hairless shrub, sometimes with a waxy coating on the foliage.

The plant has numerous white flowers in flat-topped or elongated arrays, each flower has 5 separate sepals and 5 united petals, forming a bell-shaped corolla.

Each flower can produce up to 200 egg-shaped seeds in a dry capsule.

[1] 10 fossil fruits of †Zenobia fasterholtensis have been described from middle Miocene strata of the Fasterholt area near Silkeborg in Central Jutland, Denmark.