[citation needed] In early 2003, Thomas opened a plant in Tijuana, Mexico, named "Edieth and Osuna", to manufacture the skateboard decks of the Black Box brands.

The premiere was held at the La Paloma theater in Encinitas, California, and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.

Thomas further explained that the Zero employees will remain independent and will focus on "the team, marketing and creative aspects" of the brand.

[7] From 2004 to 2006, Zero won three consecutive Thrasher Magazine King of the Road competitions,[8] beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards.

[citation needed] Zero declined defending their title for the 2007 King of the Road to start the "Black and White" tour with the Mystery skateboard team.