[2][3] Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.

[5] The company's headquarters is in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India.

[16][17] In January 2014, Zeta acquired Clicksquared, a Boston-based company that created 'The Hub,' a SaaS-based, cross-channel campaign management platform.

[18][19] In late 2015, they acquired the customer relationship management division of eBay's Enterprise operation in a deal which sources near the company said was worth $80–90 million.

Yahes is a former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt.

"[32][33] In March 2021, Zeta announced an additional $222.5 million in new debt financing ahead of filing for its initial public offering.

[38] On January 30, 2014, Zeta Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark.

Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing and Strategy; The Kraft Group – the owners of the New England Patriots; and Hooman Radfar, chairman and co-founder of marketing firm AddThis.