Produced by Ali Payami, the record marks the artist's return to pop music, and features a more industrial sound than her previous album, Flux (2021).

In a positive review, Neil Z. Yeung of AllMusic called Zig Poppy's most "mature work to date" stating, "she lays the viscera on the table, opening herself up like never before and showcasing her most human moments yet.

"[27] Tiana Speter of Hysteria mag was positive towards the album stating, "For fans of Poppy's 2020 savagery I Disagree or 2021's alt-rock pastiche Flux, Zig is certainly an entirely new era for the chameleonic artist...the electro-dance elements fused to Zig's spine proves that Poppy can write a pop song or dazzle with vulnerability like nobody's business – and still scream like a prismatic banshee should the occasion call for it.

praised the sound of the album stating, "Such polished production courses through veins of Zig...as the genre-muddling star incorporates elements of industrial, metal and jungle amongst the record's heavier junctures.

[30] Vicky Greer of Louder Sound had a similar opinion stating, "Zig ushers in Poppy's 'dark-pop' phase, but the thrilling extremity of her best work is missed here.

"[19] Danni Leivers writing for Metal Hammer was positive about the album's sound stating, "There's a lot of ground covered here, but Zig never feels random or messy.

Poppy...views [her] albums as 'timestamps' of her life and for that reason, her genre-bending feels less like an artist following trends...more an avid consumer of art, exploring her influences and making music by her own rules.

"[31] Sputnikmusic had a similar conclusion to that of The Forty-Five and Louder Sound stating, "Poppy seems to be restrained here – as if something is holding her back from embracing her typically wild and unconventional whims.