As a dual franchise, the station's sound broadcasting contract (and thus its broadcasting licence) is advertised together with that of 96FM and one company is required to operate the two stations, in a similar situation to that of Shannonside FM and Northern Sound Radio in the north-west of Ireland.

The refresh included a new jingle package from Jones TM,[8] a reworked schedule which saw an end to networked programmes broadcast on both C103 and 96FM and a new music format, consisting mainly of music from the 1960s, 1970s and 1980s, in addition to a limited amount of more recent chart hits.

This was reduced significantly following the relaunch as C103 with current affairs show "West Cork Today" presented by David Young then becoming the only opt-out on weekdays.

[10][11][12] From then until the November 2009 flood damage of the Bandon studio, the only remaining regular programmes specifically for the West Cork region were the "Saturday Sports Preview" on Saturday mornings, and Tim Coughlan's 'Irish Sunday' show on Sundays from 10 am until 2 pm.

John Greene had been known to West Cork listeners since the days of the pirate WKLR radio from Bandon in the 1980s (on which Tim Coughlan and C103 head of sport Michael Scanlon had also broadcast) and had presented on County Sound from the launch of its West Cork service in 1990.