[4] The Wave continued providing a local service to Swansea, Neath Port Talbot and South Carmarthenshire.

[5] 2003 saw the station adding the South Wales' Hit Music tagline as their slogan[6] as well as a highly popular competition called A Week on Wheels, which returned the following year as a promotion.

[8] The Wave came under management of UTV Radio in 2005, when the company acquired The Wireless Group, the owner of the station in the early 2000s.

[11] In 2008, The Wave began using the marketing brand You Love It, We Play It, which was processed by then-owners UTV Radio.

[18] In May 2020, Bauer announced that The Wave would join the Hits Radio network, while retaining its localised on-air branding.

[25] The station's official Ofcom measured coverage area (MCA) covers Swansea, Neath Port Talbot and South Carmarthenshire on 96.4 FM, with the signal coming off the transmitters on Kilvey Hill.

The station also simulcasts hourly Sky News Radio bulletins at all other times Leigh Jones Claire Scott Andy (Badger) Miles Siany Martin