The stations share studios on Twin Rivers Drive west of Downtown Columbus, where WBNS-TV's transmitter is also located.

Channel 10 maintained common ownership with The Columbus Dispatch, the city's lone remaining daily newspaper and the "N" in the station's call letters, until 2015 under an exemption of the Federal Communications Commission (FCC)'s cross-ownership rules.

The Wolfe family, who purchased the Dispatch in 1905, sold the newspaper and related assets to New Media Investment Group in June 2015.

The station also featured "Fritz the Nite Owl," who hosted midnight movies during the 1970s, and the Sunday state government talk show called Capital Square in the 1990s.

In 1995, WBNS-TV replaced Cleveland's WJW-TV as the default affiliate in the Mansfield area (part of the Cleveland–Akron DMA) after WJW became a Fox broadcast outlet.

It is widely considered the first ever live sporting event in HD in the U.S. produced using a production truck and transmission vehicle from NHK, Japan's national public broadcasting organization.

The game was delivered on RealVideo, a compressed video format, on the RealPlayer media player platform on the station's website.

Appropriately for a station with roots in a newspaper, WBNS-TV had been a consistent ratings leader in programming and news for most of the time since records have been kept.

[11] The first major challenge to Channel 10's dominance occurred in 1985, two years after WCMH began featuring the popular anchor team (and then-married couple) of Doug Adair and Mona Scott.

WBNS-TV usually rotates games among the two teams with the largest followings in the Columbus market—the Cincinnati Bengals and Cleveland Browns (both of whom are part of the CBS package for the American Football Conference).

During Super Bowl XLI, channel 10 debuted a large marketing campaign to promote the launch of 10TV News in high definition.

[13] On May 11, 2011, WBNS-TV gained high-profile advertising when WBNS logos and a news ticker replaced those belonging to WCMH-TV on the Casto Building at the corner of High and Broad streets in downtown Columbus.

[17][18] On April 8, 2014, the 130th Ohio General Assembly passed Senate Bill 294, which officially designated September as "Safe Driving Awareness Month" in honor of Maria.

In December 2019, the station named Ashlee Baracy as Chief Meteorologist,[20] replacing Mike Davis, who was fired following his arrest on child pornography charges.

On June 12, 2009, WBNS-TV launched Doppler 10 Now, a weather subchannel, carried on channel 10.2, based on the Local AccuWeather platform.

[26] WBNS' promotions for the network, tagged as "Ridiculously Retro", showcase clips from Flippo the Clown and Lucy's Toyshop, hinting that old, local favorites could return to the airwaves, but that did not happen.

On September 6, 2017, WBNS and Indianapolis sister station WTHR, in both SD and HD formats, were pulled from their respective local AT&T U-verse and DirecTV channel lineups in a dispute over retransmission licensing fees.