Due to the expected numbers of visitors, tickets were sold in advance.
[2] The 2012 Holland Heineken House had various shops, restaurants, reception rooms for sponsors and athletes, media facilities and a NOC*NSF information desk.
During the day visitors could watch Olympic events on big screens and play different sports.
Dutch medalist together with their coaches were honoured on the day they won on medal or later when they had to participate in other events.
Because Marianne Vos won her gold medal in the road cycling women's road race due to the team performance of the Dutch team, her teammates Ellen van Dijk, Annemiek van Vleuten, Loes Gunnewijk were honoured as well.