The nascent label incorporated several development studios owned by Take-Two, including Visual Concepts and Kush Games, which had been acquired the day before.

[1] On January 24, 2005, Take-Two Interactive announced its acquisition of Visual Concepts, the developer of sports video game series like NBA 2K, NHL 2K, and MLB 2K.

Take-Two paid Sega US$24 million for the studio, including its Kush Games subsidiary and the intellectual property of the 2K series.

[17][18] The COO role was filled by Phil Dixon, formerly of Betfair, in November 2017, while Melissa Bell was hired as senior vice president and head of global marketing in April 2018.

[19] In September 2018, 2K announced 2K Foundations, a program that would "support underserved communities across the nation by refurbishing basketball courts in neighborhoods that need them the most".

2K Foundations planned to refurbish twelve basketball courts in several cities across the United States (including Cincinnati, Baltimore, Los Angeles, Chicago, and Cleveland) within its first year.

[23] Later that month, 2K bought HookBang's games division in Austin, Texas, which had supported work on the NBA 2K series in the past.