8tracks.com

8tracks.com is an internet radio and social networking website revolving around the concept of streaming user-curated playlists consisting of at least 8 tracks.

Based on these concepts, Porter drafted a business plan entitled "Sampled & Sorted", now the name of his blog, and garnered some initial attention for the project from venture capital firms.

With the rise of Web 2.0, Porter finally decided to found 8tracks in Fall 2006, and after compiling a preliminary team, was able to launch the site on August 8, 2008.

An Android 2.1 or higher device is required to use the app, but Market stats reveal over 10,000 downloads within days of release.

[10] In early 2016, 8tracks was required to stop offering streaming music via its app outside of the United States and Canada and instead started to use YouTube videos.

Users also could embed the mixes they created and share them through social networking sites such as Facebook, Twitter, and Tumblr.

DJs also had the option to mark mixes as unlisted, which made them private or unsafe for work (NSFW), which hid them from users who opted into a filter.

[19] 8tracks attempted to reach profitability by partnering with brands looking to open channels of communication with potential consumers through "music-centric interactive marketing" campaigns.

Notable curators included Tom Petty, Elton John, Art Garfunkel, Coldplay's Chris Martin, and Metallica's Lars Ulrich.

[22][23][24][25] Finally, California hotel chain Joie de Vivre and its partners offered a variety of prizes to DJs who published and generated the most likes on mixes driven by the theme of "California road trip" in order to drive brand awareness during the peak summer travel season.