ALAS (Fundación América Latina en Acción Solidaria) is a non-profit foundation with the intent to launch a new social movement for a collective commitment to comprehensive Early Childhood Development programs in Latin America.
ALAS was founded by Colombian singer and UNICEF ambassador Shakira, and its Honorary President is Nobel laureate Gabriel García Márquez.
Shakira, Alejandro Sanz, Calle 13, Paulina Rubio, Gustavo Cerati and other artists performed in Buenos Aires, where 150 thousand people gathered.
In Mexico City, Miguel Bosé, Ricky Martin, Chayanne, Lucero and Diego Torres were some of the artists on the stage list.
[1] The ALAS – IDB Award was created in 2011 jointly by the Inter-American Development Bank (IADB) and the ALAS Foundation to recognize "high quality, suitable intensity and length programs and interventions that combine early education, psychosocial stimulation, nutrition, health and works with the family".