Developing an interest in perfumery and scents, Shakira signed an agreement with international fashion company Puig to create a line of beauty and personal care products.

S by Shakira Aquamarine was released in early 2013 as a limited edition fragrance and is inspired by the smell of the ocean, making use of various ozonic substances in its scent.

In 2008, international fashion and fragrance company Puig announced that it had formed a partnership with Shakira and had signed an agreement "to develop a line of signature products produced with and inspired by the artist".

"[2] Interested in perfumery and conveying "emotions through aromas", the singer decided to take the idea further and began exploring various scents.

[5] José Manuel Albesa, chief brand officer of Puig, commented that Shakira was completely involved in the process of developing the fragrance and was "extremely hands-on".

[6] The bottle of the perfume is "soft and feminine" in design and is made of glass, which is surface finished and has six star-shaped cuts carved in its bottom so that it is able to reflect light from different angles.

[16] Samples were distributed to those who purchased tickets to Shakira's The Sun Comes Out World Tour, which was going to appear in New York during the fall season.

[12] S by Shakira was made available in the following range:[17] A television commercial to promote the perfume was released in late-August 2010 and featured a remixed version of her 2010 single "Gypsy".

The award was received by Pilar Trabal, vice president of Puig Iberia, and Shakira thanked the jury and voters through a telephone call.

[24] Commercially, industry analysts predicted that S by Shakira would make $35 to $45 million through global retail sales in its first year.

"[25] Working closely with perfumer Elisabeth Vidal, she decided to make a "more gentle and romantic" and simpler version of the original fragrance and explored floral scents.

[27] The packing of the perfume is very similar to the original one, but features a pink and white colour scheme and the "S" logo is surrounded by a bunch of flowers.

[29] Two months after giving birth to her son Milan Piqué Mebarak, Shakira organised a press release to take place on March 27, 2013, at the Sephora store on the Champs-Élysées street in Paris, France.

[31] Prior to the press release, Shakira attended an "intimate" meeting with three fashion bloggers and discussed her experience in developing the perfumes.

[34] The perfume bottle and the packaging follow a largely similar design to the original one but feature a "metallic combination" of gold and turquoise.