Elixir is a women's fragrance by Colombian singer songwriter Shakira, developed in a collaboration with international fashion company Puig.

The flacon of the perfume is inspired by apothecary bottles and is made to resemble a magical potion, featuring a light golden colour scheme.

In 2008, international fashion and fragrance company Puig announced that it had formed a partnership with Shakira and had signed an agreement "to develop a line of signature products produced with and inspired by the artist".

[1] In an interview with Women's Wear Daily, the singer claimed that the scent would display her "most sensual and exotic side" and had seemingly been inspired by the deserts of Morocco.

[1][11] According to Jose Manuel Albesa, chief brand officer of Puig, it is inspired by the bottles used in the historic medical practice of apothecary.

[1] In an interview with Latina, Shakira revealed that she wanted to "depict the kind of bottle that was used in ancient times, but that looked modern and chic as well" and come up with a design similar to a magical potion, which is the definition of the word 'elixir'.

[12] The packaging of the fragrance was designed by Colombian artist Catalina Estrada and features colourful illustrations of various birds and leaves printed on a pale background.

[1] Shakira launched Elixir at a press release in São Paulo, Brazil, on 17 July 2012, where she discussed her inspiration behind the fragrance and its development process.

[13] The commercial for the fragrance was shot in the Sahara desert in Morocco by Jaume de Laiguana, who had previously directed music videos for various songs by Shakira, like "Loca" and "Rabiosa".

[1] The advertisement features Shakira in the middle of the desert wearing a long skirt; she opens a bottle of Elixir and performs a dance routine, attracting an eagle towards her which perches on her arm.

[22] The packaging was again designed by Estrada and features illustrations of flowers and wild cats set on a brownish orange background and is similar to the look of the African savannah.