The American Chicle Company was a chewing gum trust founded by Thomas Adams, Jr., with Edward E. Beeman and Jonathan Primle.
Adams conceived the idea while working as a secretary to former Mexican leader Antonio López de Santa Anna, who chewed a natural gum called chicle.
The business was composed of the chewing gum concerns in Brooklyn, New York (Adams Sons & Company); Cleveland, Ohio (W. J.
White & Sons); Chicago (J. P. Primley); Louisville, Kentucky (Kis-Me Gum Company); and Toronto (S. T. Britten & Co.).
[6] American Chicle utilized Dancer Fitzgerald Sample in 1950 to promote its products via radio, newspapers, and television.