Aesop (stylised as Aēsop) is an Australian luxury cosmetics brand that produces skincare, haircare and fragrance products.

After continued success, he rebranded to Aesop, naming the brand after the Greek fabulist and storyteller to mock the puffery exhibited in cosmetics industry advertising.

[11][12] Suzanne Santos, whose current job title is Chief Customer Officer,[13] was instrumental in the founding and growth of the company.

[6] In 2010 Harbert Australia Private Equity bought a minority stake in the company; Aesop used the capital injection to fund growth.

[25][26] According to founder Dennis Paphitis, the brand's name was inspired by Aesop, the Greek fabulist and storyteller credited with a number of fables.

[30] The store was noted for its restoration of a historic building with modern additions with brass and ceramic while maintaining original fittings such as the pitch pine floor.

[34] Its offices have been described as "minimal...upmarket prison cell[s]", and employees are not permitted to eat food at or keep personal items on desks.

[15] Other elements of the internal culture include keeping mobile phones on silent inside offices and using Aesop's brand colours on company documents.

Former General Manager of Marketing Lisa D'Amico has stated, "the colours used on PowerPoint presentations are really, really important, particularly to the board.

[6] Aesop has over 235 company-owned signature stores across Australia, New Zealand, Japan, Canada, Singapore, Malaysia, Philippines, South Korea, US, Taiwan, Italy, France, The Netherlands, Germany, Switzerland, Austria, Russia, Hong Kong, Sweden, Norway, Spain, Brazil, United Arab Emirates, Belgium and the UK.

In Australia, Aesop also operates counters within select Myer department stores as part of an exclusive partnership.