Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in 1963.

[13] In the United Kingdom, character actress Ann Lancaster appeared on television advertisements featuring the slogan "It cleans like a white tornado".

In 1977, Steptoe and Son actors Wilfrid Brambell and Harry H. Corbett appeared in two television advertisements for Ajax, recorded during their tour of Australia.

[citation needed] Blanca's frequent co-star Dolphy was the final brand ambassador of Ajax detergent from 1994 until the product's discontinuation in 2000.

[citation needed] In Australia, Ajax Spray n' Wipe television commercials appeared from 1988 to 2010, all voiced by Robyn Moore singing a jingle [15] to the tune of Ian Dury's song "Billericay Dickie".