Despite all appearances of being an amateur production, The Wall Street Journal discovered that the author of the video was using "a computer registered to DCI Group", a public relations and lobbying firm[1] led exclusively by Republican party officials.
[3] The webvideo starts by mimicking a commercial film, produced by the fictional Hollywood Movie Report and quotes the real Newsweek article "Gore Redux" by Eleanor Clift[4] as a critic's recommendation.
A black margin surrounds the viewing screen, artificially making the video appear as though it was created with archaic technology.
Back in the ice cave and lecture hall, Gore orders a number of penguins to "take action to stop Global Warming!
Al Gore abruptly appears on the screen and sounds some evil laughter; he twirls his umbrella at the direction of the real-life viewers to hypnotize them, breaking the fourth wall.
[1] The Wall Street Journal consulted a professor of communications who described the spoof as "'Propaganda 101' and said: "It contains no factual information, but presents a highly negative image [of Al Gore].