Short-form content

Short-form content has become popular among young people, especially those of Generation Z and Alpha, shaping modern internet culture.

[3] Vine, which was launched in 2013 and restricted videos to a maximum length of six seconds, helped short-form videos achieve mainstream popularity and gave rise to a new generation of public figures such as Kurtis Conner, David Dobrik, Danny Gonzalez, Drew Gooden, Liza Koshy, Shawn Mendes, Jake Paul, Logan Paul, and Lele Pons.

[citation needed] Unlike traditional movies largely dominated by studios, video clips are supplied by non-professionals.

They appeared on television shows and concerts, and they were also granted a contract by a media company in Beijing, China for lip-syncing.

His performance to Kraftwerk's song Expo 2000 at the Kollaboration talent show in 2001 was widely viewed on the Internet, and this subsequently led to him being hired for TV commercials and music videos.

This was until its spread was aided by free upload websites in which censorship was limited to make a vast number of videos available to anyone who wanted to view them.

[18] Notably, in December 2004, tourist videos of the Indian Ocean earthquake and tsunami offered worldwide audiences the first scenes of the disaster.

[19][20][21] It is a blog that takes video as the primary content, which is often accompanied by supporting text, image, and additional metadata to provide context.

In 2006, the producers of Lucky Number Slevin, a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube.

Celebrities in traditional media have proven to confer more popularity in clip culture than most amateur video makers.