The company was founded as a modern alternative to major record labels in 2015 in Stockholm, Sweden by entrepreneurs Diego Farias, Andreas Ahlenius, Christian Wilsson, Guy Parry, and Jimmy Brodd.

Amuse's proprietary technology platform uses the streaming data from digital music distribution services to partner with independent artists with momentum.

[5] Amuse was founded in 2015 by Diego Farias, Andreas Ahlenius, Christian Wilsson, Guy Parry, and Jimmy Brodd, with the ambition to redefine artist discovery and record label deals.

The first Amuse iOS and Android digital distribution application was released in March 2017, allowing anyone to self-release and manage their music catalog straight from their smartphone.

[1] In June 2017, American rapper, singer, songwriter, DJ, record producer, voice actor and philanthropist will.i.am joined the company's list of co-founders.

By 2023, Amuse was a top 5 DIY digital music distribution services worldwide, in terms of release volume.