In June 2009, he was ranked #6 in MODELS.com's "Top Icons Men", alongside male models Mathias Lauridsen, Tyson Ballou and Mark Vanderloo.

His fortunes changed when Natalie Kates, an agent from New York City-based Q Model Management opened the door for him in 2001, despite his inability to speak English.

After just a few days in the city, he caught the eyes of some of the industry's most famous photographers, including Michael Thompson and Francois Nars.

Landed his first magazine cover for Arena Homme + for the winter 2005 edition and appeared in the Jean Paul Gaultier ad campaign, with Gisele Bündchen and Diana Dondoe.

Since his debut, he has been the face of many advertising campaigns including Banana Republic, Louis Vuitton, H&M, Trussardi, Chanel, Ermenegildo Zegna, Loewe, Jean Paul Gaultier, Elie Tahari and Etro.

Apart from Thompson and Nars, he has worked with acclaimed photographers such as Terry Richardson, Karl Lagerfeld, Inez van Lamsweerde and Vinoodh Matadin.