He is the creative director and namesake of Andrew Charles, a rock 'n' roll inspired fashion line, of which Steven Tyler is the face.

[2] Hilfiger eventually helped to build the company to gross $250 million in sales and launched the fragrance Glow by J.Lo.

Star Branding is a partner with Li & Fung USA in a company called MESH, under which the Andrew Charles fashion line was developed.

Hilfiger has also developed a line of scarves with Steven Tyler for Andrew Charles called Rock Scarf.

Other lineups for this band included Tony Petri from Twisted Sister and Albert Bouchard of Blue Öyster Cult.