Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty, Inc.

Since Glow, Lopez has been credited with influencing other celebrity endorsements of fragrance,[4] which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others.

The line, which would eventually also include eyewear, swimwear, accessories and a fragrance, was backed up by an investment group led by Andy Hilfiger and Larry Stemmerman.

[6] Of the fragrance, Lopez said: "I wanted Glow to be fresh and clean, but still sexy and sensual – something that feels like you just came out of the shower and are the sexiest person in the world.

[15] Julie Naughton and Pete Born of WWD noted that Benrd Beetz, Coty's CEO, said that with Glow by JLo, Lopez started the trend of celebrity-endorsed fragrances, writing: "Beetz credits the successful Lopez project for laying the groundwork for the company's other celebrity brands, which include Halle Berry and Beyoncé, and the upcoming Lady Gaga and Madonna fragrances.

While some have been sounding a death knell for the celebrity category over the past few years, Beetz remains adamant that it is a sustainable business model.

[5] Chief executive of Coty, Bernd Beetz, stated that he believes Lopez could last longer than Elizabeth Taylor and her fragrance, White Diamonds.

A judge denied their request; as Glow Industries hadn't demonstrated how consumer confusion would occur, or even a likelihood for it.

[17][18] Lopez and Coty's representative, Lisa Pearson, argued that the two separate products had completely different packages and wouldn't even be sold in similar outlets.

[21][22][23][24] Speaking about the theme of the perfume, Lopez stated: "Besides my home town of New York, Miami is my favorite city in the whole world.

The scent contains notes of lychee, melon, passionfruit, mandarine, ozone, white cherry, freesia, rose, orange, patchouli, moss, and blonde woods.

[23] It is inspired by a tropical scent of breeze and the steamy sun; it has notes of flowery and fruity orange blossom, water lilies and passion flowers.

Released in Spring 2010, it is a "refreshing watery fragrance" and has notes of water lily, vanilla orchid, sea wood, cedar and mangosteen; the bottle comes with a complimentary silver anklet.

It contains notes of cherry, purple plum, blackberry, jasmine, peony, magnolia blossum, musk and amber.

[30] According to Lopez's parfum website, the fragrance is inspired by the hip, high energy Los Angeles nightlife.

The perfume's inspiration was the "upbeat rhythm of the music that pulses through the club and bright lights that represent the joys of life".