Anti-aging product

Anti-aging creams are predominantly moisturizer-based skin care products marketed with unproven claims of making the consumer look younger by reducing, masking or preventing signs of skin aging.

[1]In the United States, anti-aging products are commonly marketed with false health claims, and are deemed to be among various scams on consumers.

[3][4] Since 2007, the US Food and Drug Administration (FDA) has issued dozens of warning letters to manufacturers of skin care products with false marketing – including supposed anti-aging effects – about the benefits of such products, which are not authorized to be marketed as drugs that would require FDA approval to be safe and effective for treating the aging process.

[4][2] Social media marketing has been effective at getting children and teenagers to buy anti-aging skin care products.

[5] Traditionally, anti-aging creams have been marketed towards women, but products specifically targeting men are common in the 21st century.