Antirom

The Antirom art collective was formed in 1994 as a "protest against ill-conceived point-and-click 3D interfaces grafted onto re-purposed old content - video, text, images, audio and so on - and repackaged as multimedia".

Its initial and most notable project, the Antirom CD-ROM, was funded by Arts Council of Great Britain and focussed on exploring interactivity in its own right, rather than being an interface to existing content such as video, audio and text.

The group's process included producing many small interactive 'toys' that revolved around a single idea such as sound mixing, bouncing or scrolling elements.

"[1] At this stage in the development of the multimedia industry, most titles were lavishly produced and funded by large organisations hoping to create a breakthrough product that generated a lot of sales.

The Antirom CD took what were at the time innovative interaction techniques such as using the mouse to control bizarre sounds and animations of random lines and colours and created experiences that confounded, entertained and confused.