[2] In the summer of 2012, Ross Bailey and a friend decided to create a brand called Rock and Rule to celebrate the Queen's Diamond Jubilee.
[4] It was at this point he realised there was an opportunity to make it easier for people to find and rent short-term retail space.
Since launch, over 500 brands have appeared in the station, including Adidas, Calvin Klein, Jamie Oliver and streetwear concept store Ejder which won Best Pop Up Shop at the Mapic Awards 2016.
[18] Hammerson and Appear Here teamed up to launch Up Market,[19] an initiative to give emerging small businesses and artisan brands the chance to access major malls and prime retail destinations.
[20] Simon Property Group exclusively partnered with Appear Here to create a "new shopping experience" inside one of the country's largest malls – Roosevelt Field.
[21] Appear Here partnered with Unicef Next Generation to help Imad Alarnab, a Syrian chef and refugee, launch a restaurant in London.
[22] During Art Basel Miami Beach, Appear Here partnered with menswear designer Bode to launch a store at 2621 Northwest Second Avenue.