Barrie immediately began an aggressive marketing campaign and increased sales by 700%[9] The company acquired Fabergé in 1963 for $20 million.

One source describes it as being initially available only in hair salons and not offered directly for sale to the public until the late 1950s.

[21][22] Around January 1989, Fabergé entered talks to sell a number of brands, including Aqua Net, to Unilever.

[24] In 1989–1992, Aqua Net was the subject of a product safety lawsuit, Nowak v. Faberge USA,[25] that has since entered legal textbooks.

[32] Lornamead is currently part of Meiyume, owned by a joint venture between the Fung Group and Hony Capital called LH Pegasus.

Aqua Net's ingredients include dimethyl ether, SD alcohol 40-B, and aminomethyl propanol.