The town is a popular day or weekend trip destination from Attica and a gathering place for the rich and famous.

Although contemporary culture tends to outdo regional folklore, the town maintains some local customs and demonstrates them at celebrations on 23 April, in the honor of the patron Saint George.

The town center includes a huge and steep cliff, the Bell Tower, covered with dense ivy.

Arachova is famous for its black wine, its "brusque", the colorful textiles, carpets and rugs, handicrafts and woodcut creations as well.

Arachova is situated at about a 970 m (3182 ft) elevation on the southern slope of Mount Parnassus, above the valley of the river Pleistos.