"[3] His three volume series on 'Nostrums and Quackery', along with his public lectures to schools, professional groups, and civic organizations across the country,[1] helped bring awareness to the problem of patent medicines or nostrums, by subjecting the claims (made by predominantly non-medical people) to scientific analysis.

[2] Cramp, purportedly, decided to enter medical school after his infant daughter became ill and was treated by a quack.

[5][1] Cramp received his training as a medical doctor from the Wisconsin College of Physicians and Surgeons at Milwaukee, where he graduated in 1906.

[8] Cramp made it his mission to correspond with professionals and members of the public regarding medical treatments, products, and the business practices of individuals and companies involved in marketing them.

[10] Cramp advocated truth in advertising, particularly for general consumption (patent) medicines containing "secret formulas,"[5][11] including alcohol.

He wrote, "When the public is properly informed, so that it knows what preparations to call for in order to treat its simpler ailments, advertising of secret remedies will be entirely unnecessary.

According to Cramp, unlike radio, newspapers had "developed standards of decency and censorship" when determining whether or not to run the advertisements.

[1] However, Cramp warned that federal legislation attempting to address false advertising and interstate trafficking of products did not fully protect the public.

As reviewer Joseph MacQueen stated, "The matter that appears has been prepared and written in no spirit of malice, and with no object except that of laying before the public certain facts, the knowledge of which is essential to a proper concept of community health.

"[16] Cramp's Nostrums and Quackery and Pseudo-Medicine, Volume III, foreword by George H. Simmons, Editor Emeritus of the Journal of the American Medical Association,[8] was published in 1936.

As described in The Science News-Letter, the book contained "terse, simple and factual accounts of hundreds of nostrums and the ways of pseudo-medical practitioners.