[1][2][3] The company is based in Pangkalan Kerinci, Riau, Indonesia.
The company produces renewable and biodegradable viscose-rayon, which is made from wood cellulose, and serves as an alternative to fossil-based synthetics in the textile industry.
[8][9] It claims its "from plantation to fashion" integrated value chain supports the nation's "Making Indonesia 4.0" economic roadmap, which aims to boost competitiveness in, among many, five priority sectors: Food and drinks, automotive, textile, electronics, and chemicals.
[12][13] APR's products are exported to 14 countries including Brazil Turkey, Pakistan, Sri Lanka, Bangladesh various parts of Europe.
[14] In a collaboration with the International Chamber of Commerce and Singapore-based blockchain startup Perlin Net Group, APR on 9 April 2019 launched 'Follow Our Fibre', a blockchain project on viscose supply chain traceability.