[4] The magazine's launch reflects the growing demographic of scientists, engineers and doctors from Asia, and caters to this community with news stories that are both timely and of interest to them.

The competition returned for its second installment in 2017,[11] this time with Dr. Jorge Cham of Piled Higher and Deeper as its invited guest speaker.

It works with academic and industry media partners in Asia on their communication strategies with key stakeholders and the public.

The magazine regularly features peer-reviewed basic and applied research from Asia, and carries out one-on-one interviews with notable Asian scientists.

This list of accomplished personalities included Tu Youyou, Kazutoshi Mori, K. Radhakrishnan and Nancy Ip.

The list was subsequently mentioned by the Manila Bulletin,[30] Philippine Daily Inquirer,[31] GMA News Online,[32] The Nation (Thailand),[33] and VietNamNet Bridge.