Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada.

[3] According to The Commercial Appeal, Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself".

[4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation.

"[5] Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies".

[14] Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses.