[1] Contrary to its original motives, the company began charging property owners a subscription fee to access additional tenant data in Bengaluru and Chennai straying away from its no-brokerage policy.

[2] The company was founded in 2013 by Indian Institute of Technology alumni Akhil Gupta, Amit Kumar Agarwal, and Saurabh Garg as a real estate search portal directly connecting flat owners and tenants.

A machine learning algorithm then determines the suitable rental amount based on listing attributes, livability score, and historical data.

[20] A 2024 report by The Ken revealed that the company has shifted from its original no-brokerage policy and has started charging property owners a subscription fee to access additional tenant data in Bengaluru and Chennai.

[2] That same year, the publication also reported that the company was involved in anti-competitive practices, attempting to force out competitors like MyGate from various residential communities by offering its society management application for free.