Using the Naked Apartments website, landlords and brokers search for interested renters and send them listings and offers.

[3] At that time it provided a reverse search tool, where brokers and landlords compete for renters by sending listings and offers to registered users of the site.

[6] In January 2012, Naked Apartments created an interactive list, called The Hall of Fame, to help renters choose reliable rental agents.

[7] In 2013 the site introduced "Showings on Demand", which was at the time the first online on-demand service in real estate.

[8] Naked Apartments was nominated for a Webby Award in the Real Estate Category along with Zillow, Trulia, HotPads.com and The New York Times.