Located in San Diego, California, Showing Suite was incorporated in 2001 under the name HomeFeedback by founders Rick Bengson and Alan Shafran.

Prior to starting Showing Suite, Founder and CEO Rick Bengson was president of RealPro Real Estate Consultants Inc.

He earned his bachelor's degree in computer science from Northern Illinois University.

[3] Shafran and Bengson wrote and published their book, Blueprint For 100 Deals, which was released in June 2011.

Showing Suite and electronic lockbox provider SentriLock integrated systems in November 2010.